1. Logos->logic: facts, statistics, evidence
Value: Hard to argue against it (truth)/ authority
Danger & overuse: personal connection; boring
2. Pathos->appeal to emotion
Value: personal anecdotes, strong responses
Danger of overuse: lose credibility/ too much turn people off
3. Ethos-> authority, creditibility, character
Value: believe you/unbiased
Danger of overuse: lose focus of your argument
3elelemts-> balancer
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